Terrain holds keynote presentation at international business event

December 20, 2012  |   Comments Off on Terrain holds keynote presentation at international business event

Terrain’s managing director Andreas Dressler was invited to hold the keynote speech at the Latvian Business Forum, held in Riga on December 19. Organized by the Investment and Development Agency of Latvia, the Forum is a major annual gathering of the Latvian business community focused on international business topics.

The Forum was opened by Latvia’s Minister of Foreign Affairs Edgars Rinkēvičs and included a number of panel discussions on topics such as the importance of brand management for entering international markets, value-based business development strategies and EU funding opportunities for business.

Andreas Dressler’s keynote presentation, entitled “Global Competition for Foreign Direct Investment: What it Means for Your Business”, provided numerous examples of how countries, cities and regions around the world compete for foreign investment and explored the implications of this competition for companies and entrepreneurs that are planning to become active in international markets.

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